K-12 Curriculum Development

What makes an idea stick?  Do you want the key concepts and enduring understandings to last with your students beyond the final exam?  What strategies do advertisers use that could assist K-12 educators?  The answer to these questions can be found in Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath.

Malcolm Gladwell wrote about stickiness in The Tipping Point.  Made to Stick is an extension of The Tipping Point. 

A new resource has been posted on the Made to Stick web site at:
http://www.madetostick.com/bookresources
Teaching That Sticks
This resource is available at no charge to the public.

Questions for K-12 Educators:

1)  Do the key concepts and key skills "stick" with your students
     beyond the unit of study?

2)  How does this book apply to K-12 educators? 

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